- Highly trained and experienced real estate selling agents
- Current and relevant local market commentary
- An exceptional marketing and sales campaign
- An in-depth analysis about your property
- Sophisticated buyer engagement methods
- Suite of research, data and analytics to review
- On call 24/7 selling agents
- Direct access to qualified buyers
- Smart offer processes and great selling price
- Patience, persistence and wisdom throughout the whole process
A selling agent is a licensed real estate agent who specialises in acting on behalf of the vendor. The selling agent is paid a commission by the vendor to prepare the property for sale; write the marketing campaign, list the property on distribution portals, conduct open home inspections, establish a list of potential buyers, provide campaign feedback to the vendor, negotiate the price and terms with buyers and assist with the exchange of the contract of sale and purchase of land. Their core skills should be personable, research and analysis, negotiation and project management. Their background experience should be in sales, management, investment, banking, development, renovation or real estate. They must understand; property markets and competition conditions, develop a workable marketing campaign strategy and deliver the best result for the vendor.
1. Getting to know each other
We spend as much time getting to know to you, the property and understand your selling objectives.
2. Sales Campaign Plan Proposal
The selling agent will prepare a sales inspection report, market appraisal, FTR32 (vendor fact sheet), agency agreement and a specific marketing campaign and budget that is best suited for your property. The selling agent will schedule a consultation and present the information to you. If you are happy with the service and campaign, we proceed to signing the selling agency agreement.
The selling agent has prepared a campaign that will provide you the best result. We use a combination of resources and tools to present the property to the market. Your property has key features that we want to express to the market on your behalf. Therefore the fee is dependent on your budget, the distribution methods available and the property key features. You will be pleasantly surprised how much reach and the value for money you receive when combining the options. The campaign fee is paid upfront.
3. Agency Agreement
The commission you pay for the service is 2.2%* inc GST of the selling price. We consider ourselves a bespoke agency and believe our rates are very competitive in combination with receiving excellent value for money. *commission is also dependent on location, type of property and special selling requirements.
4. Property Preparation
Selling your home or investment is one of the biggest transactions you will do. Generally the complete sale process, the moment you say ‘yes I am going to sell’ to settlement is about ~12 weeks. We believe one of our greatest strengths is diligently preparing your sale and guiding you through the process from start to finish. We understand that you need to allocate the time, balance your work, life and family commitments, therefore our attitude is “act and serve in the best interest of the vendor”.
The selling agent will prescribe a list of things to do which will enhance the profile of the property. Our aim is to create that wow factor every time it is seen on the internet or during an inspection. During this period we are implementing the agreed marketing campaign.
5. Implement a Marketing Plan
The property looks great and your selling agent starts taking enquires and begins the inspection schedule.
6. Implement Sales Campaign
The hard work preparing the property is complete. The best part is now ahead and the selling agent will work 24/7 to achieve the price you want. There is no doubt there will be tough decisions and excitement along the way. The expert selling agent mastery will ensure you have the best real estate experience all the way to settlement.
7. Buyer Engagement
The selling agents’ focus is now on the buyer feedback, exploring offers and keeping interested parties well informed.
8. Exchange of contracts
The selling agent leads this phase and will coordinate with all parties involved to ensure a smooth transaction for you.
Your solicitor will take the lead on this, however the selling agent will ensure you are prepared for the transaction. This includes moving out tips for the big change and a pre-settlement inspection by the buyer.
Congratulations! you made it
Making the transition from a home seller into the next phase is not easy. The reward is financial security and a new horizon to look forward to. As an investor, your reward is the ROI and the comfort knowing your financial security is one step closer.